Business Administration and Mechanical Engineering (Technical Sales) dual (WTD)

letztmalig zum Wintersemester 2024/25 gestartet

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Technischer Vertrieb ist ein allgemeiner Begriff für die Vertriebsorganisation von Unternehmen in der Investitionsgüter- und Zulieferindustrie. In diesen Branchen erfolgt der Verkauf erklärungsbedürftiger Güter, für die Vertriebsmitarbeiter Fähigkeiten und Erfahrungen in unterschiedlichen Bereichen haben müssen. Gefordert ist das technische Wissen eines Ingenieurs, die Erfahrungen eines Betriebswirtschaftlers bzw. Marketing-Fachmanns und das Können eines Verkäufers. Das einkaufsseitige Pendant zum Vertriebsingenieur ist der in der Beschaffung tätige Ingenieur, der ebenfalls technische und kaufmännische Fach- und Methodenkompetenz vereint.

Ziel des Studiums ist der Abschluss Bachelor of Engineering (B. Eng.) sowie die Befähigung zur Aufnahme eines Masterstudiums. Für das Studium wurden gemeinsam mit kooperierenden Industriefirmen Studieninhalte entwickelt, welche das erforderliche Methoden- und Fachwissen abdecken.

Brief overview

  • Degree

    Bachelor of Engineering (BEng)

  • Application Process By
    das Bewerbungsportal der Hochschule Hannover
  • Start of studies

    Winter semester

  • Form of study

    dual

  • Admissions procedure

    free admission

  • Field of interest
    Technology
  • Pre-study internship

    Nicht erforderlich

Dual degree course

Linking higher education and in-company training

The degree course is linked with in-company and inter-company training. During the 1st first part of the degree course, students spend three days a week in company training and additionally during the lecture-free period. The knowledge required for successful completion of training at the Chamber of Industry and Commerce (IHK) is imparted during training at the vocational school (BBS).

The 1st part of the course ends after four semesters. At the same time, the training is completed with the IHK examination. The 2nd The second part of the course consists of two semesters of full-time education and one semester for the Bachelor's thesis.

During the lecture-free period between the 6th and 7th semesters, students spend approximately six weeks studying at a partner university abroad (summer session). Business administration content is taught in English according to the Anglo-Saxon style. This stay is sponsored by the companies.

Future employment opportunities

In the company, the WTD engineers are offered a wide range of activities at the interface of technology and business. The majority of WTD graduates will be employed in sales and procurement. Despite this specialisation, they can also be employed in other areas where both mechanical engineering and business skills are required.

Typical fields of activity for graduates of the Bachelor's degree course in Industrial Engineering (Technical Sales) (dual) include:

  • Technical sales;
  • Procurement;
  • Logistics;
  • Project management.

Contact persons

Course Director

Non-Public Person

Application

Interested?

Students are selected by the partner companies. The prerequisite for the course is therefore an additional training contract with one of these companies.